Performance summary on traffic acquisition, conversion funnel growth, and unit economics optimization.
gsearch (nonbrand) generated 58.0% of total platform revenue with over 18.8k orders.
Monthly sessions grew from 3,734 to 23,778 while order volume expanded from 99 to 2,068.
Distribution across nonbrand, brand, organic and direct channels.
CVR steadily increased from 2.65% to 8.70% through conversion optimizations.
Net AOV expanded from $47.47 to $63.12, driving RPS up from $1.26 to $5.28.
| Channel Name | Sessions | Orders | CVR % | Net Revenue |
|---|---|---|---|---|
| gsearch (nonbrand) | 282,706 | 18,822 | 6.66% | $1,074,110 |
| bsearch (nonbrand) | 54,909 | 3,818 | 6.95% | $215,859 |
| Organic Search | 43,411 | 3,262 | 7.51% | $188,244 |
| Direct Type-In | 39,917 | 2,856 | 7.15% | $167,495 |
| gsearch (brand) | 33,329 | 2,511 | 7.53% | $144,980 |
| bsearch (brand) | 7,914 | 701 | 8.86% | $41,253 |
| socialbook (desktop) | 5,590 | 288 | 5.15% | $17,630 |
| socialbook (pilot) | 5,095 | 55 | 1.08% | $3,597 |