Executive E-Commerce Overview • 2012–2015
Monthly sessions expanded from 3,734 to 23,778, while orders grew from 99 to 2,068 over the operating period.
Overall platform conversion rate averaged 6.83%, rising from 2.65% to a peak of 8.70%.
gsearch (nonbrand) drove $1.07M in revenue, acting as the foundation for acquisition scaling.
| Channel | Sessions | Orders | CVR | Net Revenue |
|---|---|---|---|---|
| gsearch (nonbrand) | 282,706 | 18,822 | 6.66% | $1,074,110 |
| bsearch (nonbrand) | 54,909 | 3,818 | 6.95% | $215,859 |
| Organic Search | 43,411 | 3,262 | 7.51% | $188,244 |
| Direct Type-In | 39,917 | 2,856 | 7.15% | $167,495 |
| gsearch (brand) | 33,329 | 2,511 | 7.53% | $144,980 |
| bsearch (brand) | 7,914 | 701 | 8.86% | $41,253 |
| socialbook (desktop) | 5,590 | 288 | 5.15% | $17,630 |
| socialbook (pilot) | 5,095 | 55 | 1.08% | $3,597 |
AOV rose from $47.47 to $63.12, while Revenue Per Session (RPS) scaled from $1.26 to $5.28.